When a hail storm rolls through, half the neighborhood searches for a roofer the same evening. The roofers who get those calls didn't start preparing that night. They were ready months before.
#Before the season
Google Business Profile
- Primary category: Roofing contractor
- Services listed: roof repair, roof replacement, storm damage inspection, leak repair, gutters if you do them
- Q&A filled in: "Do you help with insurance claims?" "Do you offer free inspections?"
- Lots of real project photos: before and after, crews, trucks
Website
- A storm damage page explaining what you inspect and how the process works
- A clear page on how you work with insurance companies
- Separate pages for repair, replacement and the materials you install
- License, insurance and warranty info easy to find
Reviews
Ask every customer from the slow season for a review. When storm searches hit, a profile with fresh, recent reviews stands out.
#After a storm
- Post on your Google profile right away: what you're seeing, how to book an inspection
- Make sure the phone gets answered, or calls get returned fast
- Keep your service area honest. Don't claim cities you can't reach quickly
#Stay trustworthy
After big storms, homeowners worry about storm chasers. Your local address or service history, real reviews from neighbors, and clear licensing info are what set you apart.
#Between storms
Roofing isn't only storms. Replacement searches happen all year as people plan. Keep publishing project photos and answering common questions: repair or replace, metal or shingles, how long a roof lasts.
See local SEO for roofers and compare our plans.