HVAC is the most weather-driven trade there is. The first hot week and the first cold snap bring waves of calls. The companies that win those waves did their homework weeks earlier.
#Spring: get ready for cooling season
- Update your Google profile services: AC repair, AC installation, tune-ups
- Publish or refresh your AC repair and AC replacement pages
- Post about spring tune-ups and maintenance plans
- Ask every maintenance customer for a review. They're usually happy customers
- Check your hours and after-hours phone handling before it gets busy
#Summer: be easy to call
- Make "same-day AC repair" or your real response time obvious, if it's true
- Post weekly: heat tips, "what to check before you call us", job photos
- Reply to every review fast. During a heat wave, customers compare quickly
- Keep a tap-to-call button at the top of every page
#Fall: switch to heating
- Rotate profile posts and website highlights to furnaces and heat pumps
- Publish or refresh furnace repair and heat pump pages
- Post about furnace tune-ups before the first cold night
- Clean up citations while things are calmer
#Winter: no-heat calls
- Make emergency heating service obvious, if you offer it
- Post freeze and safety tips
- Plan next year's pages: what services do you want more of in spring?
#All year
- One post a week, minimum
- New job photos every month
- Every review answered
- Same name, address and phone everywhere
#Why timing matters
Changes to your website and profile can take weeks to show up in search. If you start your AC push when the heat wave arrives, you've missed it. Start a season early.
See local SEO for HVAC companies or our plans. The Growth plan includes two posts a week, which fits a seasonal rotation well.