Plumbing searches come in two kinds: "help, now" and "I'm planning a job". This checklist covers both.
#Google Business Profile
- ☐ Primary category: Plumber
- ☐ Secondary categories only for work you really do (drains, water heaters)
- ☐ Every service listed: water heater repair and replacement, drain cleaning, sewer line repair, leak detection, repiping, fixtures
- ☐ Hours that match reality. If you take emergency calls 24/7, say so
- ☐ Service areas set to the towns you really drive to
- ☐ Real photos: trucks, team, before and after jobs
- ☐ A post every week
#Website
- ☐ A page for each main service, especially water heaters, drains and sewer lines
- ☐ An emergency plumbing page with a big tap-to-call button
- ☐ Clear titles: "Water Heater Replacement in [City] | [Company]"
- ☐ License number and insurance shown
- ☐ Fast on phones
#Emergency signals
- ☐ "24/7" or your real after-hours availability on profile, website and posts
- ☐ Phone answered at night, or calls forwarded. A missed emergency call is a lost job
- ☐ Reviews that mention emergency work
#Reviews
- ☐ Review link sent to every customer after every job
- ☐ Every review answered
- ☐ Techs mentioned by name in replies
#Listings
- ☐ Same name, address and phone on Google, Apple Maps, Bing, Yelp, Facebook, Angi and the BBB
- ☐ Old numbers and duplicates fixed
#Seasonal
- ☐ Freeze prep posts before the first cold snap
- ☐ Water heater posts in winter
- ☐ Sump pump and sewer backup posts in spring
#The short version
Get the profile right, give each money job its own page, make emergency service obvious, and ask every customer for a review.
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