Steady growth, steady competition
Houston grew 4.2% from April 2020 to July 2025, to 2,397,315 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.
Local SEO · Houston, TX
Local SEO for contractors in Houston, TX.
Houston grew 4.2% since 2020, to 2,397,315 people. Every month, Google sees about 15,570 searches for a home-service trade plus "Houston", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What Houston searches for
Every month, people search Google for "plumber houston" about 6,600 times and "roofing houston" about 2,900 times. Across our seven trades it adds up to roughly 15,570 searches a month that name the city. The quietest of the seven here is solar (480/mo). A search that names a trade and a city usually comes from someone looking to hire.
One city, 4 counties
Houston sits in Fort Bend, Harris, Montgomery and Waller counties. Customers search by city name, but some directories and government sites list places by county. Your service area and listings should cover the parts of each county you actually serve, so you match either way.
Search demand · Houston
What people type into Google here.
Average monthly US Google searches for each trade plus "Houston".
Total
15,570
searches a month for these seven trades plus "Houston". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to