Some agencies sell "500 directory submissions". You don't need 500. You need the right ones, with correct details, that real customers and Google actually use.
#Start with the big platforms
These are where customers look and where Google can confirm your details:
- Google Business Profile
- Apple Business Connect (Apple Maps)
- Bing Places
- Yelp
#Then home-service directories
Directories homeowners use to find contractors:
- Angi
- HomeAdvisor
- Thumbtack
- Houzz (especially for remodelers and roofers)
- Nextdoor business pages
- Better Business Bureau
#Then trade and local listings
- Your trade association's member directory
- Manufacturer "find a dealer or installer" pages for brands you're certified with
- Local chamber of commerce
- City or county business directories
These are often the most valuable, because they're specific to you and hard for spammers to get.
#How to tell a useful directory from junk
Ask:
- Would a real customer ever use this site?
- Does it look maintained, or abandoned?
- Is it related to your trade or your area?
- Does it ask you to pay just to be listed with no real traffic?
If the answers are no, skip it.
#Same details everywhere
Whatever list you end up with, your name, address and phone must match on every one. A few correct listings beat many messy ones.
We build and clean up listings at $1 per citation. See local citations or the full all services list.