The links that help most aren't bought. They come from people and organizations in your area who have a real reason to mention you. Here are nine ways contractors earn them.
#1. Suppliers and manufacturers
If you're a certified installer for a brand, ask to be listed on their "find an installer" page. Ask your local supply house if they have a contractor directory.
#2. Trade associations
State and local trade associations often have member directories. Membership usually comes with a listing.
#3. Chamber of commerce
Most local chambers list members on their website, often with a link.
#4. Local sponsorships
Little league teams, school events, charity runs. Sponsors are often listed on the event's website. Pick causes you actually care about.
#5. Community help
Free safety checks for seniors, donated work for a local charity, a toy drive. Local news and community sites sometimes cover these.
#6. Local news and expert quotes
When there's a freeze, a heat wave or a storm, local reporters need someone to explain what homeowners should do. Let them know you're available to comment.
#7. Partners you already work with
Realtors, home inspectors, property managers and builders often keep "trusted vendors" lists. Ask the ones who send you work.
#8. Useful guides on your own site
A clear guide like "What to do when your basement floods" is something other local sites may link to.
#9. Your customers' businesses
Did a job for a local restaurant, gym or office? Some are happy to mention a contractor they trust.
#What to avoid
- Paying for links in articles
- Link exchanges with unrelated sites
- Anything that promises hundreds of links fast
We run link building campaigns and foundational links at $1 each. See also: foundational vs. spammy links.