Links from other websites to yours are one of the ways Google judges how trusted your business is. That's why people sell them. And that's why a lot of what's sold is junk.
#What foundational links are
Foundational links are the basic, real profiles every legitimate business has:
- Social profiles (Facebook, LinkedIn, Instagram, YouTube)
- Business directories and maps
- Industry and trade association listings
- Local chamber and community pages
Each one uses your real business name, logo, description and website link. They won't make you number one on their own. They make your business look established and real.
#What spammy links look like
- "1,000 backlinks for $20"
- Comment spam on random blogs
- Private blog networks: fake sites built only to link out
- Links from sites unrelated to your trade or country
- Paid links hidden inside articles
Google's spam policies specifically call out link schemes like these. At best they're ignored. At worst they can hurt your site.
#How to tell the difference
Ask about each link:
- Would this exist if search engines didn't?
- Would a real customer ever see it?
- Is it related to your business or your area?
- Can you see the page with your link on it?
#What we do
We build foundational links at $1 each, and you get every URL so you can check them yourself. No hidden networks, no paid blog links.
#Beyond the foundation
The strongest links come from real relationships: suppliers, local sponsorships, associations and local news. More on that in how to get local links.
See foundational link building and our link building campaigns.