Most contractors fill in their primary category and stop there. But your Google Business Profile also has a services section, and it's one of the easiest ways to show Google and customers the specific jobs you do.
#Why the services list matters
Your category says "Plumber". Your services say what kind of plumbing work: water heater replacement, drain cleaning, sewer line repair, leak detection.
People search for the job, not just the trade. A complete services list makes it clear you do that job.
#Step 1: Start with your money jobs
List the jobs that bring in most of your revenue first. For an HVAC company that might be:
- AC repair
- AC installation
- Furnace repair
- Heat pump installation
- Maintenance plans
#Step 2: Use customer words
Write services the way a homeowner would say them on the phone.
- Good: "Water heater replacement"
- Not great: "Hot water system solutions"
#Step 3: Add a short description to each
Many services let you add a description. Keep it to one or two plain sentences:
ExampleWe repair and replace tank and tankless water heaters, usually same day. Free estimate before any work starts.
Mention what makes you useful: same-day service, the brands you work on, the areas you cover. Don't stuff it with city names.
#Step 4: Match your website
Every main service on your profile should have a matching page on your website, using the same name. When your profile and website say the same thing, Google has an easier job understanding what you do.
#Step 5: Review it twice a year
Added a new service? Stopped doing one? Update the list. Old services bring in calls you don't want, and missing ones lose calls you do.
#Mistakes to avoid
- Listing services you don't actually offer
- Copying the same long description into every service
- Leaving the list empty and relying on the category alone
- Using brand names or prices that change often in service names
We write and maintain services lists as part of Google Business Profile management. Want a second look at yours? Get a free audit.