Before a homeowner calls, they look. Photos on your Google profile are often the first real look at your business, and blank or blurry ones make you seem smaller or less active than you are.
#The photos every contractor should have
- Logo: clear and square.
- Cover photo: your truck, team or a great finished job. Not a stock image.
- Team photos: real people in uniform. Customers want to know who's coming to their house.
- Truck and equipment: branded vehicles build trust fast.
- Job photos: before and after shots of real work. These matter most.
- Your shop or yard, if customers ever visit.
#Tips for better job photos
- Take them in daylight when you can.
- Show the problem and the fix: the old water heater, then the new one installed.
- Keep the customer's house number and personal items out of the shot.
- Hold the phone steady and get close enough to see the work.
#How often to add photos
A few new photos every month keeps your profile looking current. The easiest system: ask every tech to take one before and one after photo on every job, and send them to one person who uploads the best ones.
#What to skip
- Stock photos. Customers can tell, and it makes you look less real.
- Photos with text and phone numbers plastered on them.
- Blurry or dark shots. One great photo beats ten bad ones.
- Photos of other companies' work, obviously.
#Customer photos
Customers can add photos too. You can't delete them unless they break Google's rules, but you can drown out a bad one by adding plenty of good ones of your own.
Photo uploads are part of our Google Business Profile management. On the Growth and Pro plans we add your job photos every week.