Google Business Profile lets you publish short posts with a photo, like a mini social media feed on your listing. Most contractors never use it. That's a missed chance to look active and answer questions before customers call.
#Why post at all?
- Posts show customers you're open and busy.
- They let you highlight a service, an offer or a seasonal reminder.
- An active profile simply looks more trustworthy than one that hasn't changed in two years.
Posts aren't a magic ranking switch. Think of them as keeping the shop window clean.
#12 easy post ideas
- A finished job with a before and after photo and one line about the problem you fixed.
- A seasonal reminder: "First freeze is coming. Here's how to protect your outdoor spigots."
- A service spotlight: one service, what's included, and how to book.
- An offer with a real end date.
- A common question answered: "Do I need to replace my whole water heater?"
- Meet the tech: a photo of a team member with a short intro.
- Your service area this week: "We're in McKinney and Allen all week."
- A safety tip related to your trade.
- New equipment or truck, if it means faster or better service.
- A review shout-out: thank a customer (first name only) and share what they said.
- Emergency availability: "Yes, we answer the phone at night."
- A how-to-choose tip: "Repair or replace your roof? 3 signs."
#How to write a good post
- One idea per post
- A real photo from your work, not a stock image
- Two to four short sentences
- A clear button: Call, Book or Learn more
#What to avoid
- Stock photos and generic graphics
- Posts stuffed with city names and keywords
- Phone numbers in the post image text
- Offers that expired months ago and are still showing
#How often?
Once a week is a good rhythm for most contractors. Consistency matters more than volume.
Weekly posts are included in every local SEO plan, from one a week on Starter to two a week plus photos on Growth and Pro.