A lot of contractor websites have one page called "Services" with a list of fifteen things. It looks tidy. It also makes it hard for Google to show you for any one of them.
#Why one page isn't enough
People search for a specific job: "water heater replacement", "roof leak repair", "AC not cooling". Google wants to send them to a page that's about exactly that.
A page that tries to cover fifteen services says very little about each one. A page about one service can answer every question a customer has about it.
#What each service page needs
- A clear title and heading with the service name: "Water Heater Replacement".
- What the job involves, in plain words.
- Signs you need it. Customers often search the problem before the fix.
- How you do it, step by step.
- Pricing info, even a range or a "starting at", if you can share it.
- Areas you serve for that service.
- Photos of real jobs.
- Reviews that mention the service.
- FAQs customers actually ask on the phone.
- A big, easy call button.
#Which pages to build first
Start with the jobs that make you the most money, or the ones you want more of. For a plumber that might be water heaters, drains and sewer lines. For a roofer, repairs, replacements and inspections.
#Don't copy and paste
Five pages with the same text and a different service name don't help. Each page should say things that are only true about that service.
#Link them together
From your homepage and your main services page, link to each service page. From each service page, link to related ones: water heater replacement can link to water heater repair.
Every local SEO plan includes page work each month: optimizing existing pages, and on Pro, a new service or location page every month.