The title tag is the clickable blue headline Google shows for your page in search results. It's one of the simplest things to fix on a contractor website, and one of the most often wrong.
#Where to find it
It's not the big heading on your page. It's set in your website editor, usually under "SEO title" or "Page title". In WordPress plugins like Yoast or Rank Math, it's the "SEO title" field.
#A simple formula
ExampleService + City | Company name
Examples:
- Water Heater Replacement in Frisco, TX | Smith Plumbing
- AC Repair in Phoenix | Desert Air HVAC
- Roof Repair & Replacement in Tampa | Bay Roofing Co.
#Good vs. bad
- Bad: Home | Smith Plumbing
- Bad: Smith Plumbing LLC - Welcome to Our Website
- Bad: Plumber Frisco Plumber Dallas Best Plumber Cheap Plumber Near Me
- Good: Plumber in Frisco, TX | Same-Day Service | Smith Plumbing
#Tips
- Keep it short. Around 50 to 60 characters usually shows in full.
- One page, one main topic. Your water heater page title should be about water heaters.
- Every title unique. No two pages with the same title.
- Write for people. It has to make someone want to click.
- Don't stuff it. Repeating city names and keywords looks spammy and can backfire.
#Don't forget the description
Under the title, Google often shows a short description. You can suggest one in the same SEO settings:
ExampleTank and tankless water heater replacement in Frisco. Same-day installs, upfront prices, licensed plumbers. Call for a free estimate.
Google sometimes writes its own, but a good one gives you a better chance.
Fixing titles and descriptions is part of the website work in every local SEO plan. See also: why every service needs its own page.