Steady growth, steady competition
San Antonio grew 8% from April 2020 to July 2025, to 1,548,422 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.
Local SEO · San Antonio, TX
Local SEO for contractors in San Antonio, TX.
San Antonio grew 8% since 2020, to 1,548,422 people. Every month, Google sees about 10,345 searches for a home-service trade plus "San Antonio", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What San Antonio searches for
Every month, people search Google for "plumber san antonio" about 3,600 times and "hvac san antonio" about 1,900 times. Across our seven trades it adds up to roughly 10,345 searches a month that name the city. The quietest of the seven here is solar (390/mo). A search that names a trade and a city usually comes from someone looking to hire.
One city, 3 counties
San Antonio sits in Bexar, Comal and Medina counties. Customers search by city name, but some directories and government sites list places by county. Your service area and listings should cover the parts of each county you actually serve, so you match either way.
Search demand · San Antonio
What people type into Google here.
Average monthly US Google searches for each trade plus "San Antonio".
Total
10,345
searches a month for these seven trades plus "San Antonio". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to