Steady growth, steady competition
Wilmington grew 9.8% from April 2020 to July 2025, to 126,809 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.
Local SEO · Wilmington, NC
Local SEO for contractors in Wilmington, NC.
Wilmington grew 9.8% since 2020, to 126,809 people. Every month, Google sees about 4,840 searches for a home-service trade plus "Wilmington", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What Wilmington searches for
Every month, people search Google for "plumber wilmington" about 2,150 times and "roofing wilmington" about 880 times. Across our seven trades it adds up to roughly 4,840 searches a month that name the city. The quietest of the seven here is water damage restoration (10/mo). A search that names a trade and a city usually comes from someone looking to hire.
Search demand · Wilmington
What people type into Google here.
Average monthly US Google searches for each trade plus "Wilmington".
Total
4,840
searches a month for these seven trades plus "Wilmington". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to
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