Charlotte grew 10.3% since 2020, to 964,784 people. Every month, Google sees about 9,785 searches for a home-service trade plus "Charlotte", led by plumbing. Here is what that means for contractors who want those calls.
Get my free audit →About 90,100 more people live in Charlotte than in April 2020 (+10.3%). Every new household needs a plumber, an HVAC company and a roofer it doesn't know yet, and most will look on Google Maps first. That's a steady stream of customers with no loyalty to anyone. It also pulls in more competitors, so a half-finished profile gets passed over.
Every month, people search Google for "plumber charlotte" about 4,900 times and "hvac charlotte" about 1,450 times. Across our seven trades it adds up to roughly 9,785 searches a month that name the city. The quietest of the seven here is solar (140/mo). A search that names a trade and a city usually comes from someone looking to hire.
Average monthly US Google searches for each trade plus "Charlotte".
searches a month for these seven trades plus "Charlotte". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
