A settled market
Boston's population changed -0.8% from April 2020 to July 2025. Fewer people are new in town, so most customers already have a contractor. You win them with reviews, fast replies and showing up when their usual company doesn't.
Local SEO · Boston, MA
Local SEO for contractors in Boston, MA.
Boston changed -0.8% since 2020, to 672,973 people. Every month, Google sees about 3,580 searches for a home-service trade plus "Boston", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What Boston searches for
Every month, people search Google for "plumber boston" about 1,300 times and "dumpster rental boston" about 720 times. Across our seven trades it adds up to roughly 3,580 searches a month that name the city. The quietest of the seven here is solar (50/mo). A search that names a trade and a city usually comes from someone looking to hire.
Search demand · Boston
What people type into Google here.
Average monthly US Google searches for each trade plus "Boston".
Total
3,580
searches a month for these seven trades plus "Boston". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to
More in Massachusetts